The fact that alcohol marketing is geared to youth is not a secret. The fact that there are 17 million people in this country abusing alcohol is also a well-known fact and the health problems associated with alcoholism are understood.
The real mystery is why is this type of marketing allowed to continue?
“The popular Japanese children’s character Hello Kitty is now appearing on a line of branded wines, LA Weekly reported March 25.
Marketed in the U.S. by Innovation Spirits, the wines include bottles adorned with Hello Kitty images, hearts, and neck hangers with miniature Hello Kitty dolls. Prices range from $19.99 to $29.99 per bottle. Varieties include a sparkling brut rose, a half-sized “Sweet Pink,” an “Angel White” and a “Devil Red.”